An idea imagined together—and brought to life together.
ایک خیال جو مل کر دیکھا، اور مل کر حقیقت بنایا۔
In 2017, a research lab and a student design society at LUMS decided Pakistan should have a design conference, and then held one. Nine editions later, it is the country’s largest design and user experience conference, still nonprofit, still run mostly by people who are not being paid for it. This page is the account of how that works.
There is no permanent staff. Each edition is assembled from scratch by a committee that mostly graduates and hands over. What carries between years is not an organisation chart but a set of habits: open call, blind-ish review, students in the room, sponsors who fund but do not programme. The roles below are what a working edition needs. Most are filled by people doing them for the first time.
The open call is read by a committee, not a curator. A first-time speaker from a Multan university goes through the same review as a director from a global company.
Travel, visas, rehearsals, nerves. Students end up spending two days beside the practitioners whose work they study.
Registration, rooms, AV, chai, the workshop kit that has to be on the right table by nine. The least visible work and the most load-bearing.
Each year gets its own visual language, made by students. It is a design conference; the artefact should be designed by the people it is for.
Sponsorship exists so that a student ticket costs what a student can pay. Sponsors get visibility and recruitment access. They do not get the programme.
Photography, video, notes. Most of the audience for any edition is the people who read about it afterwards.
A short record. The ten-year history and its full impact numbers live on their own site — this is the summary a newcomer needs.
Design for Pakistan is the nonprofit initiative the conference sits inside. Its wider work applies design to public services, education, healthcare and sustainable development — which is also why the conference programme keeps drifting towards questions bigger than software.
There is no
membership.
You join by doing one of these. That is the whole mechanism, and it is how almost everyone currently involved got here.
آئیے، شامل ہوں